How much would you pay for a bottle of wine?

I may have mentioned that I am in Chile at the moment for work. Today marks the end of a very intense and intensive week. Exhausting as this trip has been, for me it is also ‘a dream come true’. Wanderlust for Latin America has been my faithful companion for over three decades now. It started with my older sister throwing a thin book at me and saying:

‘I just bought this and can’t read it. Go on and see what you are going to make of it.’

I opened the book and read:

One Hundred Years of Solitude by Gabriel Garcia Marquez

I continued reading and couldn’t stop; no need to mention that after that I read all that Marquez had written; what he continued to write and expanded to other Latin American writers. This reading obsession spread to magical realism in all its forms regardless of geography (the Russians have some good examples of it). With it came the longing for Latin America.

Today it was clear that it is ‘dreams’ rather than ‘a dream’. As a treat, several colleagues and I visited the Santa Rita Winery which is about an hour drive away from Santiago. Priceless: coming from good peasant stock, as I sometimes joke, my grandfather had vineyards in Bulgaria and made his wine; so wine is in my soul.

The Santa Rita Winery

This winery was started in the nineteenth century by a wealthy Chilean banker; it was not so much a business as a retreat from the hustle of his urbane life. He bought a hacienda, kept the peasants and their arrangements on, but created an impressive park (more like a botanical garden, really) and built a splendid summer house. Look at the pictures; wouldn’t you like to live here? I know I would. I could see myself walking/running amongst the trees, gazing at the water-features, relaxing and thinking. Then going back to the house and writing with a cup of coffee at my side. I could see my family around me and feel the calm and harmony that the place emitted.


This is a vine growing around a tree

After the walk we visited the cellars. Never seen so much wine in my life!

Premium wines in oak barrels

Then it was time to do some wine tasting. I took to it like ‘a duck to water’ – my nose has always been impressive, now it turned out to be useful. Poetic phrases were chasing each other around my head and some even found their way out. How about this:

‘This wine smells like the promise of dark and deep passion.’ (about Carmener)

‘If the Carmener was like a passionate affair this wine is like the fluttering of first attraction and love.’ (about Triple C).

When I tasted the third wine, Casa Real, there were no words that could express the beauty of it.

Our guide decanting the wine I fell in love with

It was love at first taste. I had to have a bottle; and I wanted this bottle not for an occasion, there is always Malbec for that, but to share with John. I just could not go back home and miss the opportunity to share the divine bouquet and smooth taste of this Cabernet Sauvignon.

So I did; I bought a bottle of wine I mean. How much did I pay for it?

Today, for the first time in my life I paid £54 ($90) for a single bottle of wine.

Do I regret it? Not at all! I have always gone for quality and if I have to choose between having a bottle something else and a glass of Casa Real it will be Casa Real every time.

One of the conditions of the trip was that the ‘experts’ (yes, this includes me) will have a viaticum. Apparently, in Spanish ‘viatico’ means ‘per diem’ or a one off fixed payment for expenses. When I searched for ‘viaticum’ Wikipedia helpfully informed me that it is the last rights in Catholicism.

Mary in the hacienda church

My hosts have been extremely generous and caring, so no one has given me my viaticum, ‘my last rights’ yet. I wonder whether John will ‘read me the riot act’, though. We shall see how this one pans out!

How much would you pay for a bottle of wine and why?

16 thoughts on “How much would you pay for a bottle of wine?”

  1. Dear Readers – worry not!  TheMoneyPrinciple is safe!  

    The Riot Act has remained in the cupboard but from time to time the words “Ninety Dollars” might just, very occasionally and completely accidentally of course,  escape my lips…..

    • @Jlcollinsnh: ha, ha. Loved the article and liked the blog. And now there is something else that connects us: expensive tastes in wine. I have to get wealthy – I would love to have vineyards again.

  2. I think the most I have ever paid is about that price range. Usually I buy wine around $5. In France it gets you a very decent bottle of Bordeaux. When I lived in the UK I bought with Virgin and discovered a few good bottles not to expensive. For a $90 bottle, I would consider it an experience, like a good restaurant or a special treat, and wouldn’t mind the spending. I hope it travels well!

  3. I love the look of the room with all the oak barrels full of wine! We live in an area with a lot of wineries, and several of them have rooms like this that they rent out for weddings, special events, etc. It would be so cool to get married in a room like that (cool being the operative word!).
    As someone who bought a few bottles of Two Buck Chuck at Trader Joe’s not long ago – and was *woefully* disappointed – I think you get what you pay for when it comes to wine (and beer). $90 is probably a little pricy for me, but $25-$30 is worth it for the right occasion.

  4. Well done!  That is an example of having the right priorities.  It is not an extravagance when you pay money for quality – so long as you can afford it.  I would have done the same and had a few meatless dinners next month to make up for it.

    • @Pat: Thanks , Pat. Simple pleasures are the best! And, yes, people have to have the courage to treat tghemselves from time to time; I am very proud of myself for buying this bottle.

  5. Personally – I think I’ve paid as much as around $30, and that’s it.  Except for one dinner that I still remember for how ridiculously expensive it was, where we split a bottle of wine – but my friend’s wife chose a $100 bottle.  We paid $50 of it, which was way too much.  

    These days, I rarely drink anything, so I probably wouldn’t spend any money on wine.

    That being said, my choices have nothing to do with those of others.  The way I see it, your $90 bottle of wine was meaningful to you, so it seems like you got a lot of happiness from it.  Good for you! 

    • @Digital Personal Finance: In a restaurant it is easy to spend $100 on a bottle of red; it may even not ve very good. Also, if I were you I’ll make sure that your friedns wife doen’t choose the wine :).

    • @101 Centavos: But what Cabernet this is! I am not joking – it is sublime. If Chile is the place for Cabernet, the vineyard this wine came from is the best of the best. You can see, I am in love – not sure how I am going to drink this bottle; not very good to befriend your food and drink :).


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